FashionRok Vrečer

Rok Vrečer

As something new is coming up very soon to Māgoa – you might guess what – we’re kicking things off with an interview we conducted with Rok Vrečer a year ago. He is a talented photographer and author of our first cover for the print issue (still available here). No need for further introduction: if you want to get to know him a bit better, then scroll down!

Hi Rok, thank you for joining us here today. You have been a great support to our magazine since the very beginning and we are always honored to work with you. But could you quickly introduce yourself to our readers, who maybe don’t know you that well?

Hi guys, thanks for having me! My name is Rok, I’m 26-years.old and born in Slovenia. At the moment, I would describe myself as a fashion / commercial artist, because I mainly participate in commercial and advertising industry. I started my journey in elementary school, when I fell in love with photography. From the very beginning, I was especially interested in photographing people.

What are some of your childhood memories towards photography? When did your love for photography start?

I remember as a child observing all this candid family film photographs – that made a great impact on me. In that moment, I found my passion for capturing moments on photographs. Second important thing in my opinion is curiosity, as  I love speaking with people and that’s what makes me feel inspired.

You started out as model but slowly transformed into a fashion photographer. How did your professional photography journey begin?

Actually, I first did photography and later in my career I also started modelling. I met my friend Timi at fashion event, when he was just starting out a new modelling agency in Slovenia and we planned to do a few test shoots for their models. He also saw potential in my career as a model, so I signed with a few agencies in NYC, Milano, Berlin and Amsterdam and did a few editorial shoots and fashion shows. It’s very beneficial to try both sides …

Are there any photographers who have particularly influenced you and your work?

I find a lot of inspiration in galleries, magazines and life in general. I’m also attending a university course in photography, so it’s part of my programme to pay a lot of attention to research.

How would you describe your photography style?

Maybe a symbiosis between fashion and art. I think my style is quite contemporary, sometimes I use my photography as a storytelling medium. I think photography is always an investigation or study about subject or person you’re photographing. And I also have a lot of autobiographical stuff – all my subject are somehow self-related. I’ve been influenced by different parts of various photographers and artists over the years. But I wouldn’t want anyone’s career in particular. I think it’s exciting to head in your own direction.

Do you remember your first photograph and what was its motive? How have you and your work evolved over time?

I started taking pictures at seven or eight on a disposable camera. I still have the first roll of film I took: it includes a lot of out of focus pictures of friends and my cat trying to run away from me. To be honest, I do not look that much at the past, I am always thinking what is the next thing. When a picture is ready to be displayed, I need some to distance from it. I think my development has been almost radical. I do not believe in gifted people, but in hard-working people. My pictures were quite bad at the beginning, but I have been working on it since I knew it was what I liked. Practice makes everything.

What do you like to express through your work most?

I’m definitely most interested in people, I’m heading towards fashion photography, but I want to do it carefully and not lose getting something real or intimate out of people.

What is typically in your camera bag?

Really depends on situation, for most of my editorial work I shoot on my digital and analog cameras. For more spontaneous shoots, I usually shot 35mm film point and shoot camera (Olympus mju) it fits perfectly in pocket.

How important is location and background for a great photo to you?

It is definitely very important, but priority for me is my subject.

If you could tell yourself anything when you first started out, what would you say?

Learn when to say no.

Who would you like to work with most?

If I have to pick one name maybe Lotta Volkova, adore her work!

What lies ahead for you? Any upcoming projects you would like to share with us?

I have no idea, but I can only keep trying and hope for the best.

Rok, thank you very much for your time and answers. The best of luck with your career and upcoming projects. 

Visit Rok’s Instagram.


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