11th of May 2018
Janja Videc unveils her newest collection at Mercedes-Benz Fashion Week Ljubljana.
She does not just design. She builds. A community.
A community of modern witches that are on a search for lost authenticity.
A community of witches that are trying to emancipate from centuries long oppression.
Witches who are the granddaughters of the witches they were not able to burn.
Follow her journey and join the movement.
“This is going to be a pure, raw and authentic celebration of authenticity.”
“At times I completely let go. Walking through the forest is where I get my inspirations from. I do not see a clear picture, but the atmosphere itself gives me a vision of what I want to create.”
“Minimalism is a lifestyle.”
“I was never really a part of the typical consumerism culture.”
“Sustainable fashion is definitely very close to my heart and my working process.”
“Flax, cotton and viscose. All natural and vegan materials.”
“This collection was inspired by authenticity.”
“When it comes to authenticity we are often cynical about it.”
“There is no need to express your opinion when you are cynical. It is safe.”
“But what is left without cynicism?”
“Traditional witchcraft. Pagan roots. Alchemy. Archetypes.”
“I am a granddaughter of the witches.”
“It’s time that we, witches sisters connect through the virtual space.”
Join the community, use #witchessisterhood
Read the entire interview with Janja here.
All Photography: Lucija Rosc