Lucija Rosc is a perspective young photographer with a specific aesthetic and creative expression marked by a wide technical knowledge. Even though she is currently finishing her BA Photography studies at VIST in Ljubljana, she has already exhibited at Galerija Fotografija (Gallery Photography), Galerija Photon (Gallery Photon) and Muzej sodobne umetnosti Metelkova (Museum of Contemporary Art Metelkova). Recently, her editorial Fresh Orange was published by the famous Kaltblut Magazine. Today we have the pleasure to present her talent and ask her a few questions about creative process and expression.
How do you get the person, place or thing that is in front of the camera onto the film, chip or paper in just the way you want?
The most important factor is the connection I build with the subject I photograph. I always try to create a relaxed and fun environment so that everyone can enjoy the creative process. I believe that this way I can capture exactly what I want, while the models still have a good time on the photoshoot (at least I hope they do). As far as everything else is concerned, I try to photograph things that quickly attract my interest and attention.
Which photographers influenced you, and how did they influence your thinking, photographing, and career path?
There’s way too many. Recently I’ve been obsessed with Leeor Wild, because I admire her work with the models and the creative process as a whole. I think that one of the main photographers who influenced me and my work is still Michal Pudelka. For my entertainment and research about photography I still adore Max Siedentopf and Thomas Mailaender.How would you describe your style? Where do you normally find inspiration?
Hmm … simple and free. I usually find my inspiration on Tumblr and Instagram, with the addition of attending different exhibitions and flipping through books/magazines.
Exactly what it is you want to say with your photographs, and how do you actually get your photographs to do that?
As I’ve briefly mentioned it before, I think that it’s really important that the photographs appear natural, truthful and easy. I also like to keep them quite satirical to showcase my personality.
What technology/software/camera gear do you use to keep focused on what you do best, as you photograph?
Most of the photos are captured with an analog camera, which I swapped for a grandpa’s shirt on a garage sale. The camera is Samsung VEGA 170 and it’s by far the coolest gadget, which serves well on my shoots. I also use a Canon EOS 5D Mark II. For editing I use Adobe Lightroom and Adobe Photoshop.How did you start out with photography?
When I was younger, me and my friends from my hometown always organized little photoshoots, where we posed, styled each other and in general had a really good time. It was then and there that I realized how much I enjoy photography. Later I decided to apply to a Secondary School for Design and Photography in Ljubljana – photography course. I continued my studies at VIST, where I’m currently finishing my BA in photography. I think that it’s quite clear I’m still obsessed with it.
What are the various elements that entice you to want to take a photo?
It varies depending on current feelings, states and interests.
What is your two-point guide to taking a brilliant fashion photograph?
To enjoy and experience the whole creative process and simply have fun.
How would you describe the evolution of fashion photography, in your own perspective?
Art evolves and changes together with the society. In terms of fashion photography, we are finally breaking the rules and accepting the intentional mistakes and imperfections – the era of fake, overly-photoshopped photos, which don’t serve as an inspiration and in fact clearly mislead the population, is finally coming to an end. That’s why I am excited about the path the fashion photography is onto at the moment.Are there any fashion photographers today that you see a bright future for?
Of course. It would be appropriate to mention a few Slovenian photographers, who have already marked their artistic way abroad. I am absolutely sure, they will do great things in the future as well. They are Lusha Alic, David Paige and Mateja Duljak.
How important is it that people bring their own character to portraiture and not just the character that you as the photographer impose on them?
That’s the salient thing about photography. For me it’s the main point of portraiture.
So there is a sense of the subject filtered through your lens?
I want to maintain the subject and their personality on my photos as much as possible.Where, if at all, do you draw the line between what you might call ‘art photography’ and fashion photography?
I don’t really know that, if I am completely honest. There are projects where you have less freedom then the rest, when you are more limited and that clearly shows in the end result. With the more “relaxed projects” the photographer’s personality really shines through – the author leaves a mark, which deviates from the rest of the photographers and creates that true “art” photographs. In general, I don’t really like to put much focus on these terms.
How do you approach your own shoots, when you’re not working with a company or a stylist?
If possible, I like to approach everything with a »coffee date«. It’s important for me that I get to know the person and feel relaxed around them. I continue the process with choosing the team, location, create a mood board, etc.
What’s next for you?
Hopefully, I will continue my MA Photography studies at ALUO (Academy of Fine Arts and Design) in Ljubljana.
Lucija, thank you very much for your time and answers. The best of luck with your career and upcoming projects!
You can see Lucija’s other works on her website.
All other photography