Promotional video for Slovenian knitwear designer Jona Bednjanec and her Fall / Winter 2019 / 2020 collection.
“As a product of multimedia convergence – cultural, economic, and technological – fashion film exists as a hybrid genre, a mixed form of online filmmaking mostly produced in short-form to display fashion in motion. Its underlying creative purpose is to make a moving-image statement about fashion.”
Filming and editing: Ana Žnidaršič
Clothes: Jona Bednjanec
Creative direction: Ana Žnidaršič
Mua: Nina Burazor
Hair: Kaja Škerjanec
Assistant: Rok Vrečer