Before and after the storm is a fashion editorial divided into two episodes, executed with the recent collection of Berlin based streetwear brand Litichevskaya.
The specific goal was to create parallels in the fashion credits and location of the shoot, while differentiating in lighting and attitude ultimately trying to showcase various facets with the same premise.
Before the storm is an episode following the approach of dark clouds on the horizon, closing in on the protagonist.
While first being inside he heads out to await the storm.
After the Storm is set in a bright environment, lit by warm sunlight disappearing at the horizon while throwing geometrical shadows on the wall. After the storm has passed, balance is formed and everything appears to be wrapped safe and sound.
Fashion credits
Before the storm:
look I – Litichevskaya long skirt / Rick Owens white top
Look II – Litichevskaya overall
Look III – Litichevskaya blue leather jacket / Rick Owens DRKSHDW white pants
After the storm
Look I – Litichevskaya overall
Look II – Litichevskaya blue leather jacket
Look III – Litichevskaya wide red leather pants / Litichevskaya save the world t-shirt
Team Credits
Concept, art direction and photography – Thomas Kuhn
Assistant – Selim Hwaidek
HMU – Johanna Schwartz
Female model – Johanna
Male model – Moe
