Mercedes-Benz Fashion Week Ljubljana took place on the 11th and 12th of May 2018, showcasing the work of the best Slovenian as well as many designers from abroad. Our team has closely monitored presented collections and gathered the best moments of this spring’s #MBFWLJ edition.
Tjaša Zalar, recipient of the Mercedes-Benz Fashion Award 2017, is currently a student at the Faculty of Textile and Fashion Design in Ljubljana. She has presented her first independent runway collection at the spring’s edition of Mercedes-Benz Fashion Week Ljubljana. With her subtle yet still edgy approach to fashion design, she creates striking ready-to-wear menswear collections. She designs for modern, bold men, but doesn’t exclude women from her clientele because she believes that clothes come alive at the first close contact with a body, regardless of gender.The usage of folk music and traditional patterns both reinterpreted with modern twists supported the visual imagery of the entire collection. Her oversized jumpers, puffer jackets, shorts, etc. ranging in white, red, pink, green and blue were uniquely styled with trendy sneakers and socks to support the current streetstyle vision. Tjaša Zalar presented a fresh spin on the current athleisure trend with the help of her roots and tradition. Even though she is still a newcomer fashion designer (receiving the MBFWA only last year), she has already significantly paved her path onto Slovenian fashion scene. She has evoked amazing reactions from the crowd who cheered her onto the stage after her debut collection at the MBFWLJ. And we agree – Tjaša Zalar and her amazing talent is the one to watch in the next few years.
Brand JANJA VIDEC is characterised by a subtle, minimalistic aesthetic, which gives special attention to details. The brand builds on positive relationship with your body – the reason why Janja Videc chooses her natural and ecological materials, which create pleasant feelings at touch. Her creations do not follow fashion trends, seasons, age or functions, but leave completely open doors to her clients and their versatile combinations.Janja Videc retained her minimalistic and organic design approach, further elaborating her “witches” vision, that has already been implied in her previous collections. This time her usually strict forms dissolved into more flowy voluminous shapes, setting free an old pagan spirit that has been suppressed. Colours remained minimal, ranging from white to deep blue and black, unifying the newly formed sisterhood of witches. The graphic design on bags and straps is a result of her collaboration with Marko Klemen Sovree (Po dežju).
Sari Valenci, recipient of the Mercedes-Benz Fashion Award 2015, explores the youth culture through her clothes and collections. This young Slovenian designer thrives with her skills of combining usefulness with art, in which we can, besides her unique fashion sense, recognize numerous interpretations of particular items of clothing and collections.Sari Valenci never disappoints in presenting an eccentric collection and this year hasn’t been any different. Her innovative collection was marked by a variety of textures, bold colour combinations and spot on streetstyle styling. She clearly knows who her client is and designs with this particular vision in mind. Oversized structures presented in bold patterns and colours were perfectly layered with cycling shorts, vests, tops and shirts. Just like Tjaša Zalar, she managed to support her collection with an amazing visual imagery behind and a song that suited the vibe of the clothing presented. Sari Valenci has all the needed knowledge of the current trends and she is clearly never at a loss for ideas – we cannot wait what she will bring out in the future.
Marko Glavinić, a Serbian fashion designer, has found his biggest challenge in designing menswear. His identifiable style is distinguished by bold colours and geometric lines, which he places on wearable athleisure pieces marked by numerous surprises.Marko Glavinić’s menswear collection was infused with bold, shiny textures, which were carefully designed into structured jackets and styled with checked trousers, shorts or skirts. The styling was completed with sneakers and colourful socks with MG logo on it, which neatly tied together with the rest of the collection. Even though the colours in the collection ranged in the muted colour palette, Marko Glavinić used the pops of silver, green and yellow to bring out certain parts of his design. As a whole, the collection was a really fresh take on menswear.
Milica Vukadinović, fashion designer from Beograd, Serbia, designs clothing with a clear vision and strong message. Her collections emphasize male lines and character, meanwhile her details describe emotional experiences. Unexpected and unusual combinations of colour and textile underline male characters, who trust her aesthetic and clothing options.Milica Vukadinović has already presented a few collections at the MBFWLJ and each year she is one of the designers everyone is talking about. And this year was no different. Milica retained her structured approach in oversized pockets (on both shirts and pants), but played with colourful mesh for a more relaxed feeling throughout – which has been a rather different approach in comparison to her previous presented collections. Colours were innovatively combined – red, green and burgundy; yellow, pink, blue and orange. Athleisure was a big trend at this edition of MBFWLJ; Milica also contributed to that with the styling of looks – with belt bags, hats, sneakers and socks.
All photography: Jure Makovec